预告 | 12.08 京师一带一路学术沙龙(第二十期)

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京师一带一路学术沙龙（第二十期）

Jingshi Belt and Road Academic Salon (20th Session)



时间：2025年12月08日 10:00-11:40

Time: December 8, 2025 10:00-11:40

线下地点：北师大珠海校区励教楼E106会议室

Location: Room E106, Li Jiao Building, Beijing Normal University at Zhuhai

线上地点：腾讯会议ID：816526504

Online Venue: Tencent Meeting ID: 816526504

主题 Theme：Real Business, Real Learning: How Case Studies Take Us Beyond Theory

主讲人：北师香港浸会大学助理教授 Youssef Elhaoussine

Speaker: Youssef Elhaoussine, Assistant Professor at BEIJING NORMAL-HONG KONG BAPTIST UNIVERSITY

主持人：北京师范大学一带一路学院教授 Pompeo Della Posta

Host: Pompeo Della Posta, Professor at Belt and Road School, Beijing Normal University

主办单位：北京师范大学一带一路学院

Organized by: Belt and Road School, Beijing Normal University

会议语言：英文
Language: English



主讲人简介

Speaker Profile



Dr. Youssef Elhaoussine is an Assistant Professor at the BEIJING NORMAL-HONG KONG BAPTIST UNIVERSITY, Faculty of Business and Management, Department of Management. He holds a Ph.D. in Corporate Entrepreneurship from Sun Yat-sen University, a Master's in Marketing Management from Cranfield University, and a BSc (Hons) in Applied and Analytical Chemistry from Edinburgh Napier University. His teaching focuses on business ethics, sustainability, green business, and industrial management. With over five years of industry experience as a production manager, he oversaw manufacturing operations across China and Europe. Dr. Elhaoussine is a member of the Asia Pacific Marketing Academy, where he serves as Co-Chair for International Development. He also emphasizes teaching innovation, aiming to incorporate practical context into the classroom through case studies and custom online content. Additionally, he works on developing methods to integrate AI technologies into his classes and enhance students' independence and self-study. Finally, he has published two case books showcasing Chinese companies' business development. These case book projects are student-oriented, involving students as co-authors of the case studies.

内容简介

Content Brief
The lecture provides MBA students with a comprehensive guide to business case studies. It begins by explaining how cases are designed around core business problems to develop analytical and decision-making skills. It then explores how analyzing multiple cases can reveal broader industry patterns and trends. Finally, it introduces the case study as a qualitative research methodology, outlining the process from framing a research question to drawing insights, positioning it as an ideal tool for rigorous and relevant MBA theses and applied research projects.