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发表于 2007-5-9 12:09
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http://www.chainletters.net/?item=1905 c! U* m1 D5 Z1 t I1 |6 t
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The name Coca-Cola in China was first rendered as Ke-kou-ke-la.
P& V1 L. j" \/ z/ bUnfortunately, the Coke company did not discover until after thousands of signs . Y7 m" k1 U, H0 l
had been printed that the phrase means "bite the wax tadpole" or "female horse
# p8 J k9 R; R/ |5 c5 P W; @9 }stuffed with wax" depending on the dialect. Coke then researched 40,000 ) R$ [4 F) T! J K- {2 _8 @) L! w q
Chinese characters and found a close phonetic equivalent, "ko-kou-ko-le," which
( z+ s1 y$ q$ g! lcan be loosely translated as "happiness in the mouth.") M: x3 i3 ?, T W
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In Taiwan, the translation of the Pepsi slogan "Come alive with the Pepsi
$ ~! o. \( f& w3 n. lGeneration" came out as "Pepsi will bring your ancestors back from the dead."
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, h3 U" U d3 wAlso in Chinese, the Kentucky Fried Chicken slogan "finger-lickin' good" came
* @6 {" V/ q$ S7 A" s1 C+ d# sout as "eat your fingers off.": D- p% O* S" _0 ~- \0 n' k: \! U6 Q
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The American slogan for Salem cigarettes, "Salem - Feeling Free," got
$ g/ Y3 X) X A2 u: ytranslated in the Japanese market into "When smoking Salem, you feel so
) x& j- R8 l9 r; L) O# [6 |refreshed that your mind seems to be free and empty."1 g2 d5 D$ e+ D: o2 S' u, F& s* m
/ X/ R' ?. a5 L3 P3 I- VWhen General Motors introduced the Chevy Nova in South America, it was
* a @" ^% N" Z" k" K& o2 }apparently unaware that "no va" means "it won't go." After the company figured ) J0 r2 y6 ^" r. ?. R
out why it wasn't selling any cars, it renamed the car in its Spanish markets to , y) E7 K1 s, U% o. p3 j4 q+ y8 |6 a
the Caribe.2 K( t9 T3 \4 l3 q
) C; ^' I4 M# f" d" ~Ford had a similar problem in Brazil when the Pinto flopped. The company ( }) s f, y2 h9 ]6 r$ k2 E
found out that Pinto was Brazilian slang for "tiny male genitals". Ford pried all : ^+ p) t; t- W4 Y& H
the nameplates off and substituted Corcel, which means horse.
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4 V2 Q+ T# Q5 G6 J) m/ vWhen Parker Pen marketed a ballpoint pen in Mexico, its ads were supposed to
" }! ]4 |9 y2 t- _say "It won't leak in your pocket and embarrass you." However, the company's 0 U3 z3 Y1 g W5 S* t: O
mistakenly thought the spanish word "embarazar" meant embarrass. Instead the 9 K; d& U9 q V* w e" h/ i
ads said that "It wont leak in your pocket and make you pregnant."
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, K0 X! V: W, g/ n- \ pAn American T-shirt maker in Miami printed shirts for the spanish market
5 f" c6 u- ^$ ?which promoted the Pope's visit. Instead of the desired "I Saw the Pope" in 8 u* D& ?1 [) w/ z2 J% y2 L
Spanish, the shirts proclaimed "I Saw the Potato."
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In Italy, a campaign for Schweppes Tonic Water translated the name into , Y( z+ ^0 ~4 A' P% W
Schweppes Toilet Water.# {8 |3 R K% O; O; M- t9 s3 P
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On the menu of a Swiss restaurant: Our wines leave you nothing to hope for. 4 w6 |$ ` I4 G' O( J h
N. g1 Y$ G, V* K0 w0 GIn a Hongkong supermarket: For your convenience, we reccomend courteous,
' c+ q1 ?& {& @# O) Pefficient self-service. / W) x" V- F" _0 `; ^
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In a Bangkok dry cleaner's: Drop your trousers here for best results.
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5 F8 ]- R' y, B& {5 B' \Outside a Paris dress shop: Dresses for streetwalking.
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Outside a Hongkong dress shop: Ladies have fits upstairs. $ x2 R4 e- ] b7 W( k" h+ E" A
3 @" O5 T' G# ~) b7 `In a Rhodes tailor shop: Order your summers suit. Because is big rush we will & p' N& `0 C' p5 M5 x* j
execute customers in strict rotation.
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From the Soviet Weekly: There will be a Moscow Exhibition of Arts by 15,000
- ]4 q+ }: T% t0 NSoviet Republic painters and sculptors. These were executed over the past two 9 C1 Q( E' ]4 u
years.
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3 y i1 h9 X y' [$ JIn an East African newspaper: A new swimming pool is rapidly taking shape 3 y- Z6 {; ]+ P
since the contractors have thrown in the bulk of their workers.
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* J- B0 v0 u- QIn a Vienna hotel: In case of fire, do your utmost to alarm the hotel porter.
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) I7 }! d+ S7 r0 cA sign posted in Germany's Black Forest: It is strictly forbidden on our Black
7 A2 Q4 y7 y' _1 B% E3 i8 gForest camping site that people of different sex, for instance, men and women, : S/ ~ F$ q7 N$ H
live together in one tent unless they are married with each other for that purpose.
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In an advertisement by a Hongkong dentist: Teeth extracted by the latest ( G: T5 l. k. T( q+ P
Methodists.
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P0 ]" v$ s4 J) h6 c4 O/ ?A translated sentence from a Russian chess book: A lot of water has been passed
* a5 B h. r( A7 R$ Q3 Tunder the bridge since this variation has been played.
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In a Rome laundry: Ladies, leave your clothes here and spend the afternoon . z% u0 T6 J- M$ C4 c8 X
having a good time.
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" F" t: R' T2 i; V: d& r% j! YIn a Czechoslovakian tourist agency: Take one of our horse-driven city tours.
5 K( f. d6 U, A* U6 y+ ]2 dWe guarantee no miscarriages.
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7 Y0 ~8 `0 Z; R4 j/ QIn the window of a Swedish furrier: Fur coats made for ladies from their own # \) }1 N5 l) ^/ n1 ^( d
skin.
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On the box of a clockwork toy made in Hongkong: Guaranteed to work ( u& n! G: ?' K3 ^4 x e
throughout its useful life.
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# h- {- y: j% X( m- MDetour sign in Kyushi, Japan: Stop: Drive Sideways. % `7 f: p& ^4 l' T
3 w$ N4 i' a" qIn a Swiss mountain inn: Special today- no ice cream.
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1 J$ r; W8 k, J; g f0 R( kIn a Bangkok temple: It is forbidden to enter a woman even a foreigner if
: Q( V3 x% D8 a9 N/ r! a) i2 Y8 Fdressed as a man. ; w9 b p: E. {# E
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In a Tokyo bar: Special cocktails for the ladies with nuts.
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In a Copenhagen airline ticket office: We take your bags and send them in all
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& m: g. i+ o9 s4 [8 y% AOn the door of a Moscow hotel room: If this is your first visit to the USSR, you 8 `$ \: |( H) h% [# J _( m5 R3 H
are welcome to it.
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+ I& b6 X4 w- u- {' i: }In a Norwegian cocktail lounge: Ladies are requested not to have children in the
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" j3 N. J/ O4 ]: jAt a Budapest zoo: Please do not feed the animals. If you have any suitable 7 j5 L( A: M4 ~- ?( U0 ?
food, give it to the guard on duty.
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In the office of a Roman doctor: Specialist in women and other diseases.
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8 d$ }* X7 S9 [; D2 e$ U% e% {9 bIn an Acapulco hotel: The manager has personally passed all the water served 6 ~* W: o" J7 y
here.
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In a Tokyo shop: Our nylons cost more than common, but you'll find they are 6 L h9 Y4 K# H' G4 J
best in the long run. . m' Z' W- D9 f/ ?0 [# i
0 Z0 [9 r! `4 v+ X3 \9 oFrom a Japonese information booklet about using a hotel air conditioner: Cooles ! J; b e* @" y+ }; A
and Heates: If you want just condition of warm in your room, please control * c6 ^! q* `( C! r
yourself.
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From a brochure of a car rental firm in Tokyo: When passenger of foot heave in ) x7 V8 g) }3 l* F' g8 I
sight, tootle the horn. Trumpet him melodiously at first, but if he still obstacles
3 [+ W& {" s6 J, dyour passage then tootle him with vigor. # [# R, q1 |" M
9 @! O2 O e8 E0 _9 tTwo signs from a Majorcan shop entrance:
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-Here speeching American. |
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