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发表于 2007-5-9 13:09
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http://www.chainletters.net/?item=1906 V0 W, r8 { {" s, M3 o
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The name Coca-Cola in China was first rendered as Ke-kou-ke-la.
7 m4 Y2 V, W" O) wUnfortunately, the Coke company did not discover until after thousands of signs ; w: ~) {8 G0 u/ e- z+ c$ O
had been printed that the phrase means "bite the wax tadpole" or "female horse
# X3 I% \7 L* j X5 W$ gstuffed with wax" depending on the dialect. Coke then researched 40,000
4 ^ f- s# H1 Q& \Chinese characters and found a close phonetic equivalent, "ko-kou-ko-le," which " \& l3 j8 o% \* O# L9 ]/ b
can be loosely translated as "happiness in the mouth."8 e6 K: R- V- N) d
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In Taiwan, the translation of the Pepsi slogan "Come alive with the Pepsi " g6 l9 ?" ]3 D [# {$ Y
Generation" came out as "Pepsi will bring your ancestors back from the dead."! @; \- I+ E s1 V: b& s/ d+ Y
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Also in Chinese, the Kentucky Fried Chicken slogan "finger-lickin' good" came
& @- _6 F l. U1 ?out as "eat your fingers off."9 m+ W: Q8 @1 e
6 m& Y3 b& ~9 H8 S1 eThe American slogan for Salem cigarettes, "Salem - Feeling Free," got ! y% w9 [" f+ m
translated in the Japanese market into "When smoking Salem, you feel so
& p9 ?) O9 D; x; @; J: Srefreshed that your mind seems to be free and empty.", {+ D+ }# k- J9 G
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When General Motors introduced the Chevy Nova in South America, it was * m/ e2 X6 ?) G2 H7 ]. X
apparently unaware that "no va" means "it won't go." After the company figured ; I; R& F. ?" k1 @: U2 O
out why it wasn't selling any cars, it renamed the car in its Spanish markets to
2 ?1 K! g, O1 o# c* `the Caribe.
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$ E2 P8 F% D, O, BFord had a similar problem in Brazil when the Pinto flopped. The company
9 y5 ^5 a V U! k0 r H! _! X# Bfound out that Pinto was Brazilian slang for "tiny male genitals". Ford pried all ' P, p% Y& o( m6 G5 |# j
the nameplates off and substituted Corcel, which means horse.
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When Parker Pen marketed a ballpoint pen in Mexico, its ads were supposed to
$ S) U1 I! o4 ?; S" A& K# Xsay "It won't leak in your pocket and embarrass you." However, the company's - ^# u" u& z+ ^. U7 h: D3 H
mistakenly thought the spanish word "embarazar" meant embarrass. Instead the 8 o# [, g2 w/ q6 p- T9 m- o7 u
ads said that "It wont leak in your pocket and make you pregnant."
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An American T-shirt maker in Miami printed shirts for the spanish market 3 X1 [/ H+ |0 B+ i/ M3 G2 N
which promoted the Pope's visit. Instead of the desired "I Saw the Pope" in
/ U$ }& x- r" C g+ vSpanish, the shirts proclaimed "I Saw the Potato.", l( X7 p* U; }' \9 d6 c
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In Italy, a campaign for Schweppes Tonic Water translated the name into 7 K* N7 m, w. S: R* f. F5 O, t
Schweppes Toilet Water.
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3 S" U& C1 W& L: k4 k7 ^On the menu of a Swiss restaurant: Our wines leave you nothing to hope for. . p3 n& p) A$ T: ]* w) G
4 a+ l6 o7 w ?) Z+ H; zIn a Hongkong supermarket: For your convenience, we reccomend courteous, % n6 H" g5 n( S0 |: T: W+ z
efficient self-service. # H0 b1 ?: O, Z+ E4 r) Q) ^
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In a Bangkok dry cleaner's: Drop your trousers here for best results.
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2 O6 U' t1 r0 X* aOutside a Paris dress shop: Dresses for streetwalking. 9 w& L4 O8 H1 O) S
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Outside a Hongkong dress shop: Ladies have fits upstairs.
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b6 `1 _1 K& O2 q, }' V3 oIn a Rhodes tailor shop: Order your summers suit. Because is big rush we will 9 x5 X5 [( L! W- j- Q, C5 J1 N* o
execute customers in strict rotation.
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! p y. l/ [9 J. w* E. HFrom the Soviet Weekly: There will be a Moscow Exhibition of Arts by 15,000
) W+ P4 r$ X( m1 oSoviet Republic painters and sculptors. These were executed over the past two 2 H' n- K( x! B w q1 Q' Y
years.
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In an East African newspaper: A new swimming pool is rapidly taking shape
4 j" P: H, X/ Msince the contractors have thrown in the bulk of their workers.
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In a Vienna hotel: In case of fire, do your utmost to alarm the hotel porter.
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' G1 j) f2 ^" T3 z; E- @* o: B ?A sign posted in Germany's Black Forest: It is strictly forbidden on our Black
) j, p7 ]0 R( e. ]0 T' e2 J5 z; YForest camping site that people of different sex, for instance, men and women,
, I' G* f/ y2 D0 Z* f$ }. i0 h. ^live together in one tent unless they are married with each other for that purpose. 8 k- p* M% R9 I" Y2 ~9 t) `" ^
7 ^/ Y. q; D! a/ iIn an advertisement by a Hongkong dentist: Teeth extracted by the latest 2 v) o3 T9 w' R$ W1 f" r
Methodists. & G$ u- `. u, d
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A translated sentence from a Russian chess book: A lot of water has been passed $ U! e6 h& d' S, `! `" _
under the bridge since this variation has been played. * N: P8 {, d. f2 W% x
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In a Rome laundry: Ladies, leave your clothes here and spend the afternoon 4 J5 ~: ~3 a! e1 Q m- `
having a good time.
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In a Czechoslovakian tourist agency: Take one of our horse-driven city tours.
3 }* L2 X. R) o4 K& k2 TWe guarantee no miscarriages.
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In the window of a Swedish furrier: Fur coats made for ladies from their own 2 l! T, B2 A' m( c
skin.
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On the box of a clockwork toy made in Hongkong: Guaranteed to work 1 Z( h, ^! j. f
throughout its useful life. ! g. W$ ?6 ^' i( k
% i+ i W e/ w5 {6 VDetour sign in Kyushi, Japan: Stop: Drive Sideways.
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In a Swiss mountain inn: Special today- no ice cream.
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/ k. N% a3 q- K/ aIn a Bangkok temple: It is forbidden to enter a woman even a foreigner if
) i$ ~, D, a0 B! W! W% C. ~dressed as a man. 3 ]3 g$ X% F2 z* z. i' P0 |
8 E% Q6 y$ C: G- M. IIn a Tokyo bar: Special cocktails for the ladies with nuts.
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In a Copenhagen airline ticket office: We take your bags and send them in all , J0 f" ?! W3 L6 x# z
directions.
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On the door of a Moscow hotel room: If this is your first visit to the USSR, you 9 {4 z: J6 w# y' T% _
are welcome to it.
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In a Norwegian cocktail lounge: Ladies are requested not to have children in the j, E( r" Y7 n+ u* `1 A8 B* I
bar.
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# W4 P. G" f: B% w" }At a Budapest zoo: Please do not feed the animals. If you have any suitable
3 n8 b1 f( h' b7 c& D/ r5 r% |food, give it to the guard on duty.
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In the office of a Roman doctor: Specialist in women and other diseases. 4 y; ^) p. M/ ~7 E) X' p
: z) u1 P: d( C; LIn an Acapulco hotel: The manager has personally passed all the water served
z; C' Y6 t3 O5 F( xhere. % M1 ~ g6 b6 a
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In a Tokyo shop: Our nylons cost more than common, but you'll find they are $ K7 L! Z6 A' O% c9 i. F' O
best in the long run.
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From a Japonese information booklet about using a hotel air conditioner: Cooles
* J- ]9 h4 [6 K0 C2 r: {and Heates: If you want just condition of warm in your room, please control 1 Y4 X9 ^4 V+ C# Z
yourself. 6 n; m2 U& `: o8 L& n1 K$ m
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From a brochure of a car rental firm in Tokyo: When passenger of foot heave in . t: w4 D. m) `
sight, tootle the horn. Trumpet him melodiously at first, but if he still obstacles
, F" F/ c' ]3 t" i, uyour passage then tootle him with vigor.
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Two signs from a Majorcan shop entrance:
; t: J5 h* ^, u# E1 C; `-English well talking.
& n. X$ Y. U7 [-Here speeching American. |
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发表于 2007-5-8 19:47
