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! M: c1 l+ X) V w1 Khttp://www.chainletters.net/?item=190
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The name Coca-Cola in China was first rendered as Ke-kou-ke-la.
; e F& @9 g4 v GUnfortunately, the Coke company did not discover until after thousands of signs ' c( q6 a' @( X7 C
had been printed that the phrase means "bite the wax tadpole" or "female horse
. p: S# ?3 N1 @' K6 x+ `stuffed with wax" depending on the dialect. Coke then researched 40,000
3 R% `- L# m6 xChinese characters and found a close phonetic equivalent, "ko-kou-ko-le," which
" F P5 m/ Q# jcan be loosely translated as "happiness in the mouth."5 U7 i r8 o8 ]$ R
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In Taiwan, the translation of the Pepsi slogan "Come alive with the Pepsi
2 |" w( W% O6 |Generation" came out as "Pepsi will bring your ancestors back from the dead."+ p% H. Q- s) w/ @
; N* d% J X* f3 J6 z/ dAlso in Chinese, the Kentucky Fried Chicken slogan "finger-lickin' good" came * u+ h' q% Z+ H) v0 i$ _
out as "eat your fingers off."
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The American slogan for Salem cigarettes, "Salem - Feeling Free," got
/ f- @0 A& I) jtranslated in the Japanese market into "When smoking Salem, you feel so # B8 u$ K# D9 N$ c7 T- ?
refreshed that your mind seems to be free and empty."* Y! |. V; c" `* k
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When General Motors introduced the Chevy Nova in South America, it was
+ M. j+ W" M3 Q( S5 happarently unaware that "no va" means "it won't go." After the company figured
0 Z: t# |, ]6 `" T, Hout why it wasn't selling any cars, it renamed the car in its Spanish markets to
5 d. s* r2 ]+ C: A" V0 sthe Caribe.) d I2 M- i# Z& \0 n
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Ford had a similar problem in Brazil when the Pinto flopped. The company 1 v0 m5 c9 f- @) x; f
found out that Pinto was Brazilian slang for "tiny male genitals". Ford pried all
6 c5 o2 w' a+ f& {the nameplates off and substituted Corcel, which means horse.
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When Parker Pen marketed a ballpoint pen in Mexico, its ads were supposed to # ]+ D4 V' @: D% P3 U2 J
say "It won't leak in your pocket and embarrass you." However, the company's
$ Q7 g' n3 n# s: q8 I/ Mmistakenly thought the spanish word "embarazar" meant embarrass. Instead the
& n, L" K% _9 Z3 y; e5 S; }ads said that "It wont leak in your pocket and make you pregnant."( i7 Q e$ t5 H! C7 t
/ q$ Q7 D, f/ H8 nAn American T-shirt maker in Miami printed shirts for the spanish market
4 ?* O& D* U/ j! R' lwhich promoted the Pope's visit. Instead of the desired "I Saw the Pope" in
" p- ^' P& A/ l. w1 h; ISpanish, the shirts proclaimed "I Saw the Potato.": F0 I( }$ Z' V- `
$ b" H' R% o( D) X/ C+ v3 M, v; MIn Italy, a campaign for Schweppes Tonic Water translated the name into
4 B+ o4 X5 b% ~7 PSchweppes Toilet Water.
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# _2 f3 i0 d/ L' N, g' K6 kOn the menu of a Swiss restaurant: Our wines leave you nothing to hope for.
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In a Hongkong supermarket: For your convenience, we reccomend courteous, - W6 v; ?! Z/ Z' E6 Q' R1 Q3 A- G
efficient self-service.
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In a Bangkok dry cleaner's: Drop your trousers here for best results.
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Outside a Paris dress shop: Dresses for streetwalking. 8 P' F& @" A, z. `
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Outside a Hongkong dress shop: Ladies have fits upstairs.
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In a Rhodes tailor shop: Order your summers suit. Because is big rush we will $ q0 k% \2 _1 A0 w+ a* {" H
execute customers in strict rotation. & z% r7 ]& z. a' X6 [
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From the Soviet Weekly: There will be a Moscow Exhibition of Arts by 15,000
+ V% I4 K N- P( S% k$ i$ [Soviet Republic painters and sculptors. These were executed over the past two
% T- H: i) w2 |years. 0 G2 q/ c0 W' E. n; i7 j
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In an East African newspaper: A new swimming pool is rapidly taking shape 0 p3 D( ~( p7 X$ b1 W7 e1 O
since the contractors have thrown in the bulk of their workers. 2 a, Z, Z2 n4 o5 p8 m3 x
$ Q" _3 t% C3 m) e# T& PIn a Vienna hotel: In case of fire, do your utmost to alarm the hotel porter.
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; {" Y$ Y! E0 m, n% AA sign posted in Germany's Black Forest: It is strictly forbidden on our Black $ C( K+ m) t6 X+ z& E' L) M
Forest camping site that people of different sex, for instance, men and women, 6 S4 s5 ]" f9 ?. x" ?: R
live together in one tent unless they are married with each other for that purpose.
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! v" U4 d& O9 X" V0 wIn an advertisement by a Hongkong dentist: Teeth extracted by the latest
7 W! \# a; r& f% @2 r- {# [3 dMethodists. - _) s) G7 i: D# q, Q$ G
( M/ w# w1 I. ], EA translated sentence from a Russian chess book: A lot of water has been passed
/ x* g7 K8 h$ f, Y3 b. Z4 Qunder the bridge since this variation has been played.
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In a Rome laundry: Ladies, leave your clothes here and spend the afternoon
, V+ J' H) u9 C' |having a good time.
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In a Czechoslovakian tourist agency: Take one of our horse-driven city tours.
! W- A2 X$ G+ w: a; ]& }; [We guarantee no miscarriages.
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/ R1 Q: z* ~0 u8 q3 P" y0 ?% AIn the window of a Swedish furrier: Fur coats made for ladies from their own 6 s% h3 i5 r# t3 @
skin. , v+ y& b0 s; R, t; f: |6 V
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On the box of a clockwork toy made in Hongkong: Guaranteed to work - a! v* U" s; y" l: U
throughout its useful life. 8 S) p) Z' g" ~
" O; ?: o8 \/ tDetour sign in Kyushi, Japan: Stop: Drive Sideways. " c0 U) ]! v8 U/ z
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In a Swiss mountain inn: Special today- no ice cream. $ V6 s# I% P& u2 X9 N
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In a Bangkok temple: It is forbidden to enter a woman even a foreigner if 3 w: }+ y2 a: h" t8 u" Z! _
dressed as a man.
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% D$ X9 C/ y2 [8 K$ fIn a Tokyo bar: Special cocktails for the ladies with nuts.
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; C/ {) H' i8 J2 o3 m' FIn a Copenhagen airline ticket office: We take your bags and send them in all
4 H6 O, f: r$ Tdirections.
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On the door of a Moscow hotel room: If this is your first visit to the USSR, you
' w+ I6 G4 Y- ?4 N; Iare welcome to it. 2 B* n9 ?$ o# _
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In a Norwegian cocktail lounge: Ladies are requested not to have children in the 0 T6 K3 T' j/ e; Y ]# K
bar.
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At a Budapest zoo: Please do not feed the animals. If you have any suitable
7 ~2 o& q* O/ ]* m& {+ ufood, give it to the guard on duty.
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# [% D7 @0 R. `; ]- gIn the office of a Roman doctor: Specialist in women and other diseases.
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In an Acapulco hotel: The manager has personally passed all the water served & [. \% H d1 F M( ?
here. / v/ q T, o; W! `4 Q
6 o, i7 i) ^7 S/ t6 F, PIn a Tokyo shop: Our nylons cost more than common, but you'll find they are
" [0 n# x: F# Q- l2 T: obest in the long run. 7 k) _5 `# b" `; d/ z% i( a$ F
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From a Japonese information booklet about using a hotel air conditioner: Cooles
?' X9 Y, v; L7 R( v. l$ x- |and Heates: If you want just condition of warm in your room, please control $ D+ P. Q: J; p2 a8 [1 j
yourself. $ C+ `7 n6 F. D+ v/ l$ i% L
3 Z$ L; i: f. t, |From a brochure of a car rental firm in Tokyo: When passenger of foot heave in
" r3 V( R$ R8 ?8 \$ K( T9 y( }sight, tootle the horn. Trumpet him melodiously at first, but if he still obstacles
8 U( }- g, |/ C6 p6 Gyour passage then tootle him with vigor.
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3 m4 N7 }0 |0 J2 r: }* Z6 NTwo signs from a Majorcan shop entrance:
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-Here speeching American. |
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