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Living standards have soared during the twentieth century, and
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economists expect them to continue rising in the decades ahead. Does , t/ l* [. K$ ?- K `( Y z
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that mean that we humans can look forward to increasing happiness? 9 S2 T. W* v8 s$ n* R" m2 _) V
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9 `3 Y4 d7 e6 a a2 RNot necessarily, warns Richard A. Easterlin, an economist at the
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University of Southern California, in his new book, Growth Triumphant: / A+ E1 |* p. F9 J$ E0 [9 T
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The Twenty-first Century in Historical Perspective. Easterlin concedes , O! j8 r, s6 N2 h3 L# X
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that richer people are more likely to report themselves as being happy $ ~- ^$ a/ R* C. k- }5 z) u
! e. @3 K# c `3 C- ?3 y) e, `than poorer people are. But steady improvements in the American economy ! R+ @8 j1 N: R4 ~$ |2 Q- M
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have not been accompanied by steady increases in people‘s self-/ `+ M/ b( w R8 B; h1 V
+ I4 ` W0 h3 [+ Xassessments of their own happiness. "There has been not improvement in / n, r* U) g3 t( S" W0 G+ N
: A3 `2 ?8 k& y5 j4 c) @! aaverage happiness in the United States over almost a half century----a
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e- t, H: f! b. Bperiod in which real GDP per capita more than doubled," Easterlin
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reports.+ `2 s+ z: X7 z( g1 i
! h k( R1 w) b, V q/ b& NThe explanation for this paradox may be that people become less
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$ V( M' K" M" g W/ N( @satisfied over time with a given level of income. In Easterlin‘s word: + s- y+ T( c1 T: @3 S, @! `" p
+ q+ _* ^" l( f+ I"As incomes rise, the aspiration level does too, and the effect of this
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increase in aspirations is to vitiate the expected growth in happiness
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' G) i. h5 B e8 H Rdue to higher income."
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Money can buy happiness, Easterlin seems to be saying, but only if ! I/ z9 p- |* R$ R! {
N5 _7 g& H, U3 e# sone‘s amounts get bigger and other people aren‘t getting more. His
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9 ?9 t+ P3 r* O* Eanalysis helps to explain sociologist Lee Rainwater‘s finding that
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% q) e P% r) b! _Americans‘ perception of the income "necessary to get along" rose : Q* d7 P& U. i9 o' S
, u% n9 c- Y0 x( \1 |' a' n/ r+ b! vbetween 1950 and 1986 in the same proportion as actual per capita # l0 v9 |' O, c% u, `
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income. We feel rich if we have more than our neighbors, poor if we + C# B( m6 Z1 a, {
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have less, and feeling relatively well off is equated with being happy.+ _! m" B0 N) A
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Easterlin‘s findings, challenge psychologist Abraham Maslow‘s
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"hierarchy of wants" as a reliable guide to future human motivation.
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Maslow suggested that as people‘s basic material wants are satisfied
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they seek to achieve nonmaterial or spiritual goals. But Easterlin‘s
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* r" \' |( S; yevidence points to the persistence of materialism.
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% r/ E: m( \2 y2 h; i0 }"Despite a general level of affluence never before realized in the
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history of the world." Easterlin observes, "Material concerns in the % B2 x# O) D5 \6 M/ E" Z, c4 ?" e
5 e/ a% {+ f/ Q1 G; Twealthiest nations today are as pressing as ever and the pursuit of 2 R; ]; s" T* X' W, a" S3 y
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material need as intense." The evidence suggests there is no evolution 0 f8 O6 K. I2 F- Q# |
0 \, W2 b) ]% g% a% C( N! utoward higher order goals. Rather, each step upward on the ladder of
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economic development merely stimulates new economic desires that lead
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: }4 e, [" K) xthe chase ever onward. Economists are accustomed to deflating the money 7 Z" @- w7 G8 Q) l5 a
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value of national income by the average level of prices to obtain
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" m8 m' i. [+ O5 G d* q"real" income. The process here is similar----real income is being
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: F& A/ h; Q. zdeflated by rising material aspiration, in this case to yield 4 u* S1 W9 E& \1 X' _4 I; P. f' [
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essentially constant subjective economic well-being. While it would be & x+ t% f7 v+ V( f$ S, Q
7 @$ g3 D$ U9 Z# P, Z- qpleasant to envisage a world free from the pressure of material want, a
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more realistic projection, based on the evidence, is of a world in
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which generation after generation thinks it needs only another 10% to % b/ q' Q" E! ]' \
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20% more income to be perfectly happy.+ V- O' l; r5 d+ E( M9 N
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Needs are limited, but not greeds. Science has developed no cure for
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2 B& ^ \& M& ?$ h' {/ xenvy, so our wealth boosts our happiness only briefly while shrinking
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0 x7 Y, x4 U& a& W8 N6 `& Ethat of our neighbors. Thus the outlook for the future is gloomy in
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! e8 @7 W! i( }' B K% d, zEasterlin‘s view.
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7 `& R# j" ~- N* S4 ]( m"The future, then, to which the epoch of modern economic growth is
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leading is one of never ending economic growth, a world in which ever " Y. b, M& C6 i5 C" }4 y. b, K
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growing abundance is matched by ever rising aspirations, a world in
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which cultural difference is leveled in the constant race to achieve 6 `" L8 ~( u( R- A1 R6 D
& x2 e3 B _" E7 z" r' B6 {" U. d! {4 Tthe goods life of material plenty, it is a world founded on belief in ; u6 M3 V/ c) ~
5 v9 ]$ l, b9 a+ wscience and the power of rational inquiry and in the ultimate capacity ! J" m9 h- t) d+ u1 P0 F9 T
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of humanity to shape its own destiny. The irony is that in this last
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respect the lesson of history appears to be otherwise: that there is no 6 \. v; I9 z# n, h8 j" o/ h! B6 L
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choice. In the end, the triumph of economic growth is not a triumph of $ C Y+ M. Y. x8 L' X m7 t
" M6 m2 F1 z& e# Ehumanity over material wants; rather, it is the triumph of material 6 w2 `5 w; {0 e S, _5 R
# K3 F6 l/ E5 _: C3 rwants over humanity." |
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