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Living standards have soared during the twentieth century, and % A& L5 C$ E: e/ d r5 o5 \
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economists expect them to continue rising in the decades ahead. Does & v! }; k# n2 m2 {
; d5 r" H. L+ f4 Zthat mean that we humans can look forward to increasing happiness?
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1 g+ }/ K; V! z8 k, O, MNot necessarily, warns Richard A. Easterlin, an economist at the 7 _5 ?* _2 H5 B+ h1 q5 N/ F
7 ^6 q. h- W! z; x: z8 H3 mUniversity of Southern California, in his new book, Growth Triumphant: - h% J% L l# h
/ w# S" R P, T; t) MThe Twenty-first Century in Historical Perspective. Easterlin concedes ; _/ L3 \$ h" m; O6 E G
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that richer people are more likely to report themselves as being happy
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than poorer people are. But steady improvements in the American economy ( T- Z0 Q- X/ S! ^+ h/ j: r
2 d5 K- k+ A* x4 `# v! H& Bhave not been accompanied by steady increases in people‘s self-, Z, B3 ]4 |% e6 }9 E' X$ J i: y" \
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assessments of their own happiness. "There has been not improvement in
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average happiness in the United States over almost a half century----a 7 V2 f( h; E. G0 O2 v: W; y6 W) e
5 _4 R' N4 _: p; y1 f' V) c, fperiod in which real GDP per capita more than doubled," Easterlin 1 Y; j$ ?" i& }4 s& v
' l" z6 `, ?( ~$ wreports.
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The explanation for this paradox may be that people become less
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satisfied over time with a given level of income. In Easterlin‘s word: 3 W0 e' S5 ]6 @! u# P; D' H/ l
6 T; q: ^. T3 F- E4 T"As incomes rise, the aspiration level does too, and the effect of this 2 h w |% L' e
5 s3 W& _; c2 c+ d6 x' i8 \1 i& B" Hincrease in aspirations is to vitiate the expected growth in happiness " {+ w/ c& S6 P ]! T# @. p6 \4 Y K9 `
' ] x, R Q$ j- } X' {# w) c+ @due to higher income."
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, X. d$ @& n5 N8 V& |1 D* U0 W' ]Money can buy happiness, Easterlin seems to be saying, but only if
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/ A) l: z* o1 j* c# c! ?one‘s amounts get bigger and other people aren‘t getting more. His
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7 \+ f- Z1 I( C* Z& M0 ?analysis helps to explain sociologist Lee Rainwater‘s finding that
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3 E) `4 z3 R* h& n1 Q/ Y7 c) ]Americans‘ perception of the income "necessary to get along" rose
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between 1950 and 1986 in the same proportion as actual per capita
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7 U$ d/ J- z- L- hincome. We feel rich if we have more than our neighbors, poor if we j7 O+ R; I& P
4 R& n+ H/ m9 A6 _8 n. Xhave less, and feeling relatively well off is equated with being happy.. |; p, B9 e/ Z- z0 T. x
^' V* h5 F- U$ D. N$ `Easterlin‘s findings, challenge psychologist Abraham Maslow‘s
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"hierarchy of wants" as a reliable guide to future human motivation.
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Maslow suggested that as people‘s basic material wants are satisfied : k3 Q0 D6 L; \6 C% j7 F2 u( |
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they seek to achieve nonmaterial or spiritual goals. But Easterlin‘s
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evidence points to the persistence of materialism.
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"Despite a general level of affluence never before realized in the 9 y* [# ]5 S2 m; w \
0 b5 n, I4 O. W" B% ihistory of the world." Easterlin observes, "Material concerns in the
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wealthiest nations today are as pressing as ever and the pursuit of ! ~6 X2 p1 V7 T
9 U9 }3 V; @* ^6 M, p! Xmaterial need as intense." The evidence suggests there is no evolution
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toward higher order goals. Rather, each step upward on the ladder of
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economic development merely stimulates new economic desires that lead
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the chase ever onward. Economists are accustomed to deflating the money n6 W! x* R9 g8 O
; x' ]- Q3 h. x+ `4 avalue of national income by the average level of prices to obtain 9 x6 t4 h5 ~1 s h: h9 o* G
8 _% A, j7 _0 U& Q* Q"real" income. The process here is similar----real income is being
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deflated by rising material aspiration, in this case to yield
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essentially constant subjective economic well-being. While it would be , K' Z$ u4 u% z- D: Y
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pleasant to envisage a world free from the pressure of material want, a
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3 i5 _+ g( ]- Z# a( o- Bmore realistic projection, based on the evidence, is of a world in + u( f9 ?$ Z8 ?
; d% W4 l: d" t, @+ L% awhich generation after generation thinks it needs only another 10% to + C/ I: ?3 u3 k
% Z) V2 K5 K% g0 ~20% more income to be perfectly happy.3 R7 ~+ Q7 [. \2 P' \+ a9 L
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Needs are limited, but not greeds. Science has developed no cure for . x0 K1 T8 F( Q1 s3 E! m2 X
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envy, so our wealth boosts our happiness only briefly while shrinking
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that of our neighbors. Thus the outlook for the future is gloomy in
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Easterlin‘s view.
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"The future, then, to which the epoch of modern economic growth is $ E' L) t3 k0 e5 A; y
1 n+ `' j2 u1 B% D- K; U' Qleading is one of never ending economic growth, a world in which ever ' ~% I2 z) E/ r. F1 n# m! s$ w
3 |% m" `! }8 A& {0 \$ A1 d
growing abundance is matched by ever rising aspirations, a world in 2 [6 i( [1 k9 x6 ]( @# D7 [
6 T- _) |& b2 N4 o kwhich cultural difference is leveled in the constant race to achieve
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the goods life of material plenty, it is a world founded on belief in
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science and the power of rational inquiry and in the ultimate capacity ' J; Z+ ?) i' z p5 A3 a
% k8 t$ |/ V: O: P$ H& jof humanity to shape its own destiny. The irony is that in this last ! }1 ?6 e$ _1 x3 C
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respect the lesson of history appears to be otherwise: that there is no 8 j3 W9 t: W: n
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choice. In the end, the triumph of economic growth is not a triumph of 0 J4 j, P$ K1 M' t2 K0 y+ z; c
% D6 T/ N: Y# E" [; d* U) T6 _( t( fhumanity over material wants; rather, it is the triumph of material 3 b2 `6 h( M! I4 ^" m1 ?
# {3 ~/ q) v3 j/ Hwants over humanity." |
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